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STELLA McCARTNEY | RETAIL AUDIO VISUAL

FLAGSHIP STORE CASE STUDY

AV systems to complete the multi-sensory, experiential design of an iconic London retail store.

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AUDIO VISUAL DESIGN TO SUPPORT THE SHOPPER EXPERIENCE


23 Old Bond Street is a unique and multi-sensory journey, which provides a fluid and reactive canvas for the collections amidst the artistic, graphic and sound installations.

Such an experience, however, merits a discreet (almost invisible) installation of AV hardware, and circumvent the challenges posed by the restrictions of building design and its listed status.

Stella McCartney Store Audio Visual Installation - Snelling Business Systems

DISCREET SOUND


Sound is distributed and processed via a Crestron DSP solution. Each DSP provides a 12 x 8 audio digital sound processor and can be linked together.

The changing rooms and corridors use Extron and have up to 8 different audio sources processed via the Crestron DSP and amplifiers. The system can also be controlled using Crestron app on an iPad – Staff can walk through the store and change the volume in each zone independently.

Speakers are a combination of 100v Line in-plaster ceiling speakers, low Impedance sub woofers, 100v Line in ceiling circular speakers, Mini KEF flush speakers.

The stairwell entices guests to follow the sound from a large Bowers & Wilkins speaker cast into the concrete ceiling to form the shape of large concrete speaker. Similarly, the kids zone has cartoon and ‘Bob The Builder’ tunes through the speakers.

 

VISUAL INSTALLATION


The ceiling-mounted LCD projectors project onto the floor of the ground floor lift lobby via a vertical ceiling mount. The projector is driven by a video server located in the AV rack which relays the signal to the projector over CAT6 using Extron DTP extenders.

The audio output from the DTP Extender or projector will input to a Spotphonics Powerstyle speaker which has its own mini amplifier. The speaker is located just near the projector.

In addition, cabling has been allowed for 2 VIP Lounge video zones for future augmentations.

 

CONTROL


Store staff can control the system on an iPad connected to the central control system via the store’s wireless network, which in turn connects to the central controller.

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