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Executive Education Excellence Centre

How can Audio Visual infrastructure help build a global community of business leaders under one roof, in spaces which resemble workspaces more than classrooms?

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One Business School Community: solution to a problem of fragmented teaching spaces and faculties spread across multiple sites in Cambridge.

Focus of the school on executive education: the end-user is likely to be global senior/board level executives. Therefore, the spaces had to meet their expectations of global communication and collaboration facilities, which they are used to.

Cambridge Judge Business School | AV Case Study | Snelling

The ultimate objective was to enable a system which allows for easier interaction between various stakeholders to learn from each others’ business experience.

Whether the stakeholders are present in the building or outside it, the infrastructure now allows the delivery of transformative teaching programmes, communicate excellent and impactful research and forge networks that enable the Judge Business community across the world to learn from each other.




1. AV Infrastructure and facilities, which must impress all notable business leaders, visitors and students.

2. Spatial design discipline to blend with the clean aesthetics of the architects fluid design, including AV interior design and close coordination with architecture, construction and M&E design teams.

3. Teaching spaces: lecture theatres equipped with best of breed hardware but more importantly, the infrastructure should be interconnected with ‘Control Rooms’ for live lecture capture, streaming, editing and remote monitoring.

4. Full HD hard and soft unified communication / collaboration facilities.

5. Lecture capture and richer classroom interactions for students, outside of textbooks.

6. Ease of Use: technology should remain transparent allowing for staff to concentrate on teaching.

7. Fibre infrastructure to support up to 4K resolution signals throughout the theatres.

8. Digitised individual room booking, wayfinding and information displays, complete with centralised management platforms.

9. Simplification of M&E – fire alarm, lighting and blind controls to sit on AVoIP control network.

10. Self-reliance: greater in-housing of AV operations to reduce time and costs.

11. BYOD: The varying technical prowess makes sense to inject flexibility for users to integrate their own devices as much as possible.

12. Flexible and scalable: the infrastructure in spaces designed for teaching/live events had to be flexible to host a wide-range of event/teaching formats.




1. Two Harvard-style Lecture Theatres with identical specifications and capacity.

2. Two multi-modal, divisible Executive Education learning suites, and Two non-divisible learning suites with the same specifications.

3. Three Executive Education Break-out spaces with video conferencing and huddle facilities.

4. Two divisible dining spaces with independent voice reinforcement and assisted hearing support. The two rooms can be joined to form a single contiguous audio space as required.

5. Compact meeting rooms: small meeting/huddle spaces for up to 6 people

6. Medium size meeting and video conferencing room, seating up to 14 people

7. Digital Information Screens: 4K LED screens located throughout the building, which display information for staff, students and visitors.

8. Room Booking screens flush-mounted by each door.




  • 2x ceiling mounted EPSON LASER WUXGA 3LCD (1920 x 1200) projectors.
  • 4:3, 16:9, and 16:10 input aspect ratios are supported. When the source offers a non-widescreen format, content is projected centrally within the widescreen area maintaining the original aspect ratio.
  • Within LT4 2x Panasonic Full HD PTZ cameras for a software codec of the installed PC, to capture the entire teaching area or a single presenter, or the audience as required.
  • 1x Samsung fixed HD dome IP camera, offering a fixed view of the room for remote monitoring of the space.


  • 2x Panasonic Full HD PTZ cameras for use with the Video Conference system, capture the entire teaching area or a single presenter, or the audience as required.
  • 2x fixed camera locations supply the video into the Video/Audio mixing control room {LT4}. They support HD-SDI and Fibre camera feed, and XLR and IP Talkback to the camera operator.

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Cambridge Business School Audio Visual Case Study Cover Page